The secret of successful sales calls and talks

The secret of successful sales calls and talks, in all its 7 phases, is easy to name: it is: applied dialectics.

Dialectics is often confused with rhetoric and, of course, has nothing to do with the dialect in our language. Rather, for business people, it is an art of speech that is built according to a simple pattern. The use of dialectics is suitable for getting interlocutors to convince themselves of something.

Understanding and applying dialectics is especially valuable in sales. Why? Because you get ahead in the conversation and win more deals. Who hasn’t heard those responses from customers, “No time; no interest; no budget, no new suppliers.” With dialectics, you simply respond to such objections correctly and positively.

How it works. If you look in the dictionary, dialectics is defined by the three terms: Thesis, Antithesis, and Synthesis to describe it. In all seriousness, that doesn’t help us here to understand how dialectics can be applied.

At Exaticker, we explain complex things more simply:

Dialectics has 3 phases. So it’s a 3 step program and very precisely it’s a triple (status)override. We explain this in a video on YouTube that follows later.

In terms of a sales or acquisition conversation, these 3 steps are:

1. show understanding for the person you are talking to.
2. admit that you could have done something better yourself.
3. ask what the interlocutor wants and, if possible, specify a wish right away.

Now you have learned how dialectics works in sales. But the application of the three steps should be prepared and practiced.

How do you do that? Lean back. We have prepared everything. The solution will appear here and on YouTube and on TikTok later this year. Just listen, follow along and get rewarded.

Please subscribe to the newsletter below in the footer to stay up to date. Thank you for your time and interest. All will be well.

Mr. Exaticker